Amaury Guichon

Amaury Guichon (born 15 March 1991) is a French-Swiss pastry chef and chocolatier. Amaury Guichon is known as the King of Chocolate for his sculptural chocolate creations, each one more spectacular than the last. Every week he publishes a new one on his social networks. He is capable of creating giant figures that look real but are made of chocolate and, moreover, are 100% edible. His creativity knows no bounds: from a velociraptor to a table football, chess or an engagement ring.

Amaury specialises in making incredibly realistic sculptures, and since he started posting them on social media in 2016, his carefully crafted creations have gone viral. He already has more than 20 million followers on TikTok and more than 10 million on Instagram. On his social networks he also publishes the entire preparation process: from the first sketch to the final result. We take a look at some of his wonders that delight chocolate lovers.

Amaury grew up in the Haute-Savoie region of France, neighboring the French-speaking part of Switzerland. Proving very creative and manual from an early age, he showed little interest for the classic school curriculum, which he left at 14 for vocational school.

After two years studying cooking in Thonon-les-Bains, France, Amaury felt attracted by pastry and went on for a two-year apprenticeship in Geneva, Switzerland. During this time he won a number of local showpiece contests, which, along with several internships, helped him earn the recommendation of seasoned chefs.

In 2013 he qualified for participation to a nation-wide TV reality show contest called “Qui Sera le Prochain Grand Pâtissier?” (Who will be the next great pastry chef?), which concept was to have talented young pastry professionals compete against each other under the mentorship of famous pastry chefs Christophe Michalak, Christophe Adam, Pierre Marcolini and Philippe Urraca. Amaury took 3rd place in the contest, which aired on national channel France 2 during the month of July 2013.

Chef Amaury Guichon hosts School of Chocolate on Netflix, a competition in which contestants construct chocolate sculptures with Chef Amaury both guiding them and judging the final result. The successful 8-episode reality series premiered on the platform internationally on 26 November 2021.